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Sunday, January 20, 2013

British Users Lose Interest to Facebook

Despite the fact that Mark Zuckerberg’s brainchild, Facebook, remains the most popular social network in the world, the recent report from tracking company SocialBakers reveals that more than 500,000 British users lost interest to the service over the last month.

Actually, the United Kingdom is the world’s 6th most active user base for Facebook. However, the statistics says that usage declined by almost 2% over Christmas. Industry experts point out that the drop in usage is actually typical for the season, but the investors began to worry that the social network is fast approaching its saturation point. Everyone knows that Facebook was forced to go public, and its IPO wasn’t very successful. Since then, the concern of the experts was that the unpredictability of Facebook’s young CEO, coupled with a quandary over how it could effectively monetize its huge user base, made Facebook’s over valued shares drop quickly. The company is yet to go public on a plan to make it the sort of serious cash investors expect, this is in spite of Facebook’s incredibly high valuation.

However, within the last month, the tracking firm noticed a greater dip – overall, the common drop was 2.88% of users. Although the United Kingdom wasn’t the only most Facebook-friendly country to lose users over the festive period, other ten countries showed a lesser decline: for instance, there has been a slight drop in the United States (0.69% less users), along with Indonesia and Mexico, which are also in the top 10. At the moment, the United States is Facebook’s largest market, estimated at 167 million users. US market penetration there is estimated at just under 54%, while in the United Kingdom it is 52.6%.

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